I have had this book for a while and have been going back to it and reading parts of it every now and then. However because I didn’t really have a campaign that I was working on it didn’t really offer me any information. BUT NOW … I am working on campaigning for the Ada statue in Crewe the book had a whole knew meaning for me.

I started the book again from the beginning and found it so insightful and informative. The way the book is written by Gina really worked for me. Written in very clear sections and within those sections it was almost a tick list that I could produce from each section. What I also liked is that Gina explained how she personally worked through each stage and then left sections for the reader to add in their action plan. This exactly the kind of thing that I like!

Even though my campaign is very different from Gina’s Campaign (to change the law on up skirting) it didn’t matter a campaign is a campaign and the steps that need to take place are the same:

• People to understand what you are trying to do
• The need to convince people that the campaign is worth it
• The way social media and media needs to be tackled

The list goes on and the book explains every step from start to finish.

What I also loved about this book was the story of Gina. I am always fascinated by what drives women to do what they do, especially when it outside of what needs to be done as part of work etc. The passion, the energy that drives us to influence change. Gina explains throughout the book what challenges she faced and how she over come them. The book is honest and humbling and I loved it!

This book needs to be read by anyone thinking of campaigning.